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The Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a si ck individual in a crowded store can start an epidemic of the flu, so too c an a small but precisely targeted push start a fashion trend or cause the p opularity of a new restaurant to take off overnight or cause crime or drug use to taper off. In The Tipping Point, Gladwell shows how very minor adjus tments in products and ideas can make them more likely to become immensely popular. He reveals how easy it is to cause group behavior to tip in a desi rable direction by making small changes in our immediate environment. Gladwell introduces us to the particular personality types that are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, childrens television, direct mail, and the early days of the American Revolution for clues about making ideas infectious. He also visits a religiouscommune,a successful high-tech company, and one o (more information)
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Nombre: THE TIPPING POINT: HOW LITTLE THINGS CAN MAKE A BIG DIFFERENCE
No. Ref. (SKU): 9780316679077
Popularidad: N/A
Editorial: BACK BAY BOOKS
Género: N/A
Autor: MALCOLM GLADWELL
ISBN: 9780316679077
EAN: 9780316679077
Idioma: Inglés
Año: 2001
Formatos: No
Número de páginas: 280
Edición: 1
Novedad: N/A
Código BMG: N/A




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